See also:

• Computers: Systems: Apple: Macintosh: Advocacy and Evangelism  (40)
• Computers: Systems: Apple: Macintosh: Rumors  (11)

Hands on: New iMacs' form, function a 'fabulous combo' - Apple's newest iMac hits the sweet spot in marrying form and function, resulting in a computer that's fast, versatile and looks like it just dropped from the pages of Dwell magazine. (August 15, 2007).

Mac desktops are "smarter money", says CIO - Why Macs are a better buy for businesses. (July 10, 2007).

Apple delivered on iPhone promise - Seattle Times Newspaper article on the iPhone and its marketing. (July 7, 2007).

The era of the PC is over: why Apple is beating Microsoft - How the future of the "OS Wars" is shaping up today. (July 6, 2007).

Apple iPhone (8GB) Review and User Opinions - Digital Trends' detailed Apple iPhone (8GB) analysis. (July 3, 2007).

Wired News: Why I Love Apple - How the small details separate Apples offerings from the competition. (July 25, 2006).

Gaming with Boot Camp: This changes everything - If you're curious about game performance running Windows XP on an Intel-based Mac, Peter Cohen can tell you one thing unequivocally: It works really well. (April 6, 2006).

Smartmoney.com: Tempted by the Apple? - Walter Mossberg answers numerous questions for potential switchers. (November 10, 2005).

Apple Mac OS X on x86: a first test - ZDNet UK reviews OS X on a Toshiba laptop. Covers installation and some preliminary performance tests. (November 9, 2005).

Mac takes bite out of Windows - Switching and the growing Mac user base. (free registration required) (November 7, 2005).

A Convert With a Crush on His Mac - Computerworld - Douglas Schweitzer celebrates his second (very happy) anniversary as a Macintosh user. (August 1, 2005).

Macsimum News: Apple's products for real people - On the usability differences between Microsoft and Apple. (July 28, 2005).

The Seed of Apple's Innovation - CEO Steve Jobs says among other practices, it's "saying no to 1,000 things" so as to concentrate on the "really important" creations. (October 12, 2004).

Linux News: But Macs Are Slower, Right? - Several Mac myths debunked. (September 30, 2004).

Switching to an Apple can be surprisingly smooth - Short switcher article, focusing on the iBook and operating system. (May 10, 2004).

CNN.com - The Steve Jobs way - Steve Jobs helped create a Silicon Valley icon and, along the way, garnered a reputation as a charismatic yet mercurial visionary. (April 22, 2004).

Why I've dropped MS Windows for the Apple Mac - One reporter's opinion on the OS wars. (April 2, 2004).

Scientists: The Latest Mac Converts - Photographers? Musicians? No, the latest Mac switchers are rocket scientists. (February 12, 2004).

BW Online: Show Time! - Just as the Mac revolutionized computing, Apple is changing the world of online music. (February 2, 2004).

CNN.com - Apple's core: The Mac turns 20 - Its dedicated users are so passionate they're often described as religious about their love for the machine. (January 23, 2004).

Forbes.com: Apple's Supercomputing Scientists - Some biology and genetic scientists are big fans of the Mac. (January 12, 2004).

Contra Costa Times: Loyal Mac users get an iLife - Apples digital hub strategy grows and focuses on creation, not just collection, of digital content. (January 11, 2004).

PC Pro - Twenty Years of the Mac - A look at the past, and future, of the Mac. (Free registration required) (January 5, 2004).

Apple's Panther bares its teeth - Apple, fed up with playing second string to Windows, has been taking its operating system from strength to strength. (December 14, 2003).

Steve Jobs: The Rolling Stone Interview - Music, video, iTunes and the record industry all get covered in this interview. (December 8, 2003).

The Guts of a New Machine - The creation of the iPod, and the mystic of Apple. (November 30, 2003).

Linux.com: The new Power Macintosh G5 - G5 review from the Linux/Open Source news site. "Apple's new 64-bit Power Macintosh G5 is aptly named: it has power to burn." (November 24, 2003).

Wired News: Feel Free to Jack Into My IPod - Some iPod users are swapping jacks with strangers and finding new musical tastes. Should Apple add wireless broadcast and Rendezvous to the iPod so we can all tune in? (November 21, 2003).

Personal Computers- Winner: Apple Power Mac G5 - PCMag names the G5 a winner at the 20th Annual Tech Ex Awards. (November 18, 2003).

BW Online: Apple Gets The Little Things Right - "Quick, sleek new Macs, and the best operating system on the market." (November 17, 2003).

Pioneer Press: Power Mac G5 puts Apple in the big leagues - Kudos from both pro and amateur users alike. The G5 is declared "the Hummer of the computer world." (November 17, 2003).

Windows vs Apple - A PC using staff member trades with a Mac writer for week, and both report their experiences. (November 8, 2003).

ActiveMac: Mac OS 10.3 or Windows XP? - Comparison of the operating systems by a switcher. (November 2, 2003).

Apple OS X 10.3 review by PC Magazine - Apple has been prowling around with 150 new improvements to emerge in Mac OS X 10.3. (October 31, 2003).

Confessions of the World's Largest Switcher - After encountering roadblocks from Dell and IBM, Dr. Srinidhi Varadarajan went to Apple, and 24 hours later, had a commitment to deliver the G5's he'd need to build a Supercomputer. (October 29, 2003).

Wired News: The Panther Roars (in Pain) - How good is the Panther (10.3) operating system? Leander Kahney at Wired botches an install and still finds it well worth the trouble. (October 28, 2003).

Mac OS X: It just works - An option that's enterprise-worthy. (September 12, 2003).

InfoWorld: Moving to a Mac - A small integration project dispels some preconceptions about OS X. (September 5, 2003).

What's So Hot About Apple's Power Mac G5? - The latest Apple machines impact the professional market. How and when will the consumer level machines see it? (September 2, 2003).

Why Apple is So Tempting - Article from Wired describing the allure of the Macintosh. (September 1, 2003).

Single Mac Keeps Company Running - Article describing how the blaster worm virus shut down their company for a day, with the exception of a single employee who persisted in his desire to own an Apple at work. (August 13, 2003).

Is Apple the Lonely Rolls-Royce of the Computer World? - Apple continues to sell unbeatable quality, but at high prices. (August 7, 2003).

TIME: Apple's New Core - The online companion to TIME's cover story on the flat-screen iMac. Includes a photo gallery of the product and a timeline of Steve Jobs' machines. (January 14, 2002).

Lost in Space - When Jay Chiat announced that he was going to take away his employees' cubicles and desks, equip them all with portable phones and PowerBooks, and turn them into wandering advertising nomads, the story captured the imagination of deskbound drones everywhere (Wired). (February 1, 1999).