Online advertising As online advertisers celebrate their first decade in the business Sheelagh Doyle explains how greater understanding of the web and huge advances in technology have made the medium one of the most exciting in the media mix
We didnt know it at the time but a decade ago when Pulp Fiction was taking the movie world by storm and Blur and Oasis were leading the Brit Pop phenomenon the advertising world reached a huge milestone
It was 25 October Britons were enjoying the first episodes of Friends and only a few people had ever heard of the World Wide Web...
Search is getting smaller more local and personalized a process which has been driven by paidsearch advertising Some have wondered about the value of organic listings when competing against huge budget paidplacement campaigns There will continue to be a high value in organic listings but the cost of high placement in the free listings will probably increase Organic search listings will continue to provide the backbone databases for all search applications in the future To produce local search results search engines are integrating results from several databases both internal and external...
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