Sunnyvale Califbased Yahoo already has similar alliances with Communications and Verizon Communications the only regional phone providers larger than Atlantabased BellSouth Combined Verizon and BellSouth have about 125 million subscribers in 38 states
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The ad buy is split among four different themes each focusing on different areas of com An entertainment campaign focuses on Music the Moviefone theater listings service and Radio An information and news push will focus on Search which uses Google Nasdaq results as well as video news services A convenience campaign highlights content on CityGuide and Mapquest And finally a stayingconnected theme focuses on coms free email instant messaging and related applications...
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