Become Inc whose corporate lineage is traceable to shopping site pioneer MySimoncom went live April 11 continuing the conversion of Web search from the general interest sites to sites devoted to specific topics or verticals While search sites devoted to travel planning or job hunting have been around a while the shopping vertical is evolving By focusing on one area vertical sites can produce more relevant search results and allow advertisers to better target their ads
A search engine is only as good as the results it generates says Michael Yang cofounder and chief executive officer of Become...
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