Reaching teens and young adults in the Middle East - AME Info Business News
Theyre also widely considered as one of the most educated and media savvy Having grown up in a technology rich environment one in which many have been immersed their entire lives it is not surprising that studies are showing that they spend more time on mobile phones and surfing the Internet each week than watching and reading magazines
A media consumption disparity only widening as time progresses
Naturally there is a wealth of brands in the region trying to appeal to this evasive audience and these marketers are doing everything they can to get their share of the spends they control...
MSN Launching New Search Tuesday
Microsofts is set to flip the switch Tuesday on new homegrown search technology making it live on the main site sources familiar with the details told internetnewscom
In fact say experts Microsofts Quote Chart latest beta search has been in a soft launch for at least two weeks making such an announcement a bit afterthefact An spokeswoman would not comment
launched its beta search technology in November but users needed to go to a special to test it But slowly according to search experts began intermittently offering searchers using the main com page results from the beta engine...
Bill Gates to take on
The tool which launches in 24 countries and 10 languages today is designed to give better search options and more relevant results
A key feature allows users to ask specific questions such as What is the capital of Peru and What is the largest ocean in the world
The answers are provided by an online version of Microsofts Encarta encyclopaedia which has more than 14 million entries
The new search engine is also billed as providing the most uptodate information by refreshing its list of around five billion websites every two days compared with every two weeks in other cases...
Microsoft Broadens Launch of Search Engine
Beginning Tuesday Microsofts own search engine will permanently replace the Yahoo search technology that has been used on Microsofts Web site But Yahoos technology will be still be used for the sponsored listings that companies pay for and that appear separately alongside the main search results
Previously Microsofts search system was mainly available on a separate test site
After admitting that it initially missed the boat by not producing its own search technology Redmondbased Microsoft has worked feverishly to produce a proprietary search engine to compete with Google Inc and others...
MSN joins web search war with release
Microsoft Corp unveiled the fullrelease version of its search engine turning up the heat on Web search leader Google Inc
The worlds largest software maker also revamped its com Web portal wwwmsncom to make its search engine more prominent and also tweaked the sites content and advertising to remove clutter said Yusuf Mehdi Microsofts vice president in charge of content and services at the Internet division
At stake are advertising dollars as well as bragging rights in one of the technology industrys more interesting growth areas...