• AOL feels pressure to open gates of services
To begin with the change pits against big guns Yahoo Inc and Microsoft Corp which in turn are looking over their shoulder wondering what search leader Google Inc will do next
is left looking like the race car in a race that nobody wants to run in anymore said Rob Enderle an industry analyst in San Jose s dead as it exists It has to find a way to become relevant again
Although executives insist the companys shortterm prospects are healthy they agree they ultimately must rely less on their legacy subscription business...
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Isobar Communications a marketing services network created in July by British agency holding company Aegis Group paid 50 million for iProspect Inc a search engine marketing firm with clients such as Bean PeopleSoft John Deere Sharp and Xerox
Announced yesterday the deal consisting of 32 million in upfront cash and the rest via a twoyear earnout is Isobars first in the United States and seventh worldwide in the past five months It is intended to position Isobar
as a serious service provider in interactive marketing as larger budgets are allocated to that discipline...
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The fight for search market share has moved from the Web page to the computer desktop as search engines look to build loyalty in their user bases
Microsoft and Ask Jeeves last week joined Google with test releases of their own software to comb users computers Yahoo said Dec 13 that it too would join the desktop fray in early
The flurry of activity comes two months after Google launched Google Desktop Search a tool that searches a users computer for files emails and
instant messaging sessions...
Macworld UK - New Xmas online shopping trends
Vendors and researchers have detected various new trends at play in online retail shopping this Christmas such as shoppers increased use of search engines and comparison shopping services to make better informed buying decisions Not all trends are encouraging however such as a disconcertingly high percentage of shoppers willing to buy from spammers
What no one seems to dispute is that online retail shopping has grown significantly this Christmas over last years period a fact verified by various market researchers...