Personalized Convergence - Assumptions on the Future
Innovation in the world of search seems to come in waves with the major search engine firms appearing to follow each others lead in the development of new products tools and services Witness todays introduction of a desktop search47toolbar by Search engines are standardizing their services around the basic business model of contextual ad delivery and introducing new products and features designed to win the loyalty of new users and retain the loyalty of old ones The past year has been one of the most expansive and interesting in the world of search since day one...
Where The Real Internet Money Is Made
It started with advertising on search engines such as Google Inc
which collectively grew in five years from near zero to a 39 billion chunk of the online ad industry Now companies are rushing to promote their brands with ever more banner ads skyscrapers that crawl up the pages and fullmotion videos Internet advertising should reach 94 billion in according to Kagan Research And with continued doubledigit growth its on pace to surpass magazine advertising in about two years adds Kagan
Right now excitement about online advertising is behind a wave of industry consolidation...
Search engine Google gets into the library business
The Michigan and Stanford libraries are the only two so far to agree to submit all their material to Googles scanners
The New York library is allowing Google to include a small portion of its books no longer covered by copyright while Harvard is confining its participation to volumes so it can gauge how well the process works Oxford wants Google Inc to scan all its books originally published before
Google eventually hopes other major libraries will participate in the project
Scanning books so they can be read through computers isnt new Both Google and Amazon...