Turf Wars: Google Vs. Microsoft
Not too long ago Google Inc seemed little more than a pesky insect to Microsoft Corps 800pound gorilla
No more As Google rapidly rolls out new products the company best known for its wildly popular search engine is muscling into the software giants turf including its stronghold the computer desktop
Analysts say Googles aggressive ambitions could pose a formidable threat to Microsoft because it gets to the heart of what drives Microsofts dominance its control of the user experience through the Windows operating system...
Rating Search Engine Disclosure Practices
Which search engines are adequately disclosing their paid placement and paid inclusion practices Which ones are failing to do so A new report offers some surprising insights
In yesterdays SearchDay I described a new report from advocacy watchdog Consumer WebWatch which details the disclosure practices of the most heavily trafficked search sites Heres a closer look at the detailed findings for each of the engines considered by the report
Consumer Reports WebWatch evaluated 15 search engines for this study culling the sites from the list of the topmost trafficked search engines in December according to NielsenNet Ratings...
MSN and Yahoo’s Overture Extend Paid Search Relationship
and Yahooamps Overture Extend Paid Search Relationship
Yahooamps Overture is going to continue to serve ads on Search for the next 18 months Overture today announced that they have extended its sponsored search distribution relationship with Microsoft Corp in the United States and internationally through June
Under the terms of the extension Overture will continue to provide its sponsored search results to sites in the and Canada Europe and Asia The previous agreement ran through June...
History of Search Engine Optimization and Marketing Testing
History of Search Engine Optimization and Marketing Testing
Calum I Mac Ceod was first up He discussed how Google used to rank pages title and pagerank Now its a bit more complicated with proximity and linkage data He goes through the various on page factors and describes how most are not too important anymore He then goes into PageRank and how sites some times have 0 or gray He also discusses how some pages that do not pass He then moves on to anchor text and its importance Google has done strange things with redirects He then goes into geolocation very quickly Content is of course important...
What is Search Engine Optimization?
It is no secret that search engines are the number one traffic generating method for driving visitors to the different web sites Search engines are very useful in helping people find the relevant information they seek on the Internet The major search engines develop and maintain their own gigantic database of web sites that can be searched by a user typing in a keyword or keyword phrase in the search box
Search engine optimization is the process of studying the search engines in an effort to determine how to get your web site to rank high on user searches...