Seach Engine Marketing Campaign Planning
Most readers will remember November 16th the day the Florida Update was implemented at Google In less than 48hours Googles results were radically altered and literally millions of websites which enjoyed prominent placements appeared to vanish from Googles listings Two months later Google made another obvious tweak to their algo resulting in more changes and dislocation of many websites Last week Yahoo announced a conglomeration of its paidinclusion and costperclick programs that continues to create buzz in the world Six days ago AskCom announced the acquisition of the once popular search engine Excite...
Search Engine Wars: MSN + Google = Netscape
The search engine war between Google and is generating some nasty tactics reminiscent of the Microsoft vs Netscape battle of the mid 90s Those who remember that battle will recall the almost surgical methods used by Microsoft to all but destroy Netscape Today Netscape is a shell of its former self kept in a dull corner of the Time Warner empire and denied the attention or funding it needs to reemerge as a viable entity in the browser market...
Search Engine Wars Keep Google and Yahoo Going
It is obvious the holidays are long over While it is only the beginning of the third week of the ongoing battle between Google and Yahoo has heated up and is the most interesting subject in the search industry Rumours about Google and Yahoo are abundant in the tech section of newspapers in newsletters the better ones anyway daily articles and discussion forums Behind those rumours stand literally tens of millions of hardworking people desperate to know which directions the industry will be going in over the next twelve months...
Winners and Losers of 2003 - Who's Hot in 2004?
was a watershed year in the search engine industry Not only was it the year of mergers and acquisitions it was also the year that the media business and financial sectors really took notice It was a very busy year for the sector as well perhaps marking the maturity of the optimization industry With so much action and so many changes one almost required a scorecard to keep up By the end of the search world looked remarkably different than it did at the beginning Some firms were big winners while others were huge losers Heres our list to kick off the new year
1 Yahoo Yahoo...
Technologies at Google and Overture's Purchase by Yahoo combine to caused realignments in contextual
Due to the development of new searchtechnologies and the recent spate of mergers and acquisitions in the search engine industry the sponsored or paid advertising sector is undergoing a realignment
From to mid Overture was the dominant player providing a simple and relatively inexpensive means of placing a websitelisting on the front page of most major search engines By selling access to their Top3 listings under any given keyword phrase Overture established a massive distribution network for their paidlistings...