Ten years on: has the net grown up as an advertising medium?
Online advertising As online advertisers celebrate their first decade in the business Sheelagh Doyle explains how greater understanding of the web and huge advances in technology have made the medium one of the most exciting in the media mix
We didnt know it at the time but a decade ago when Pulp Fiction was taking the movie world by storm and Blur and Oasis were leading the Brit Pop phenomenon the advertising world reached a huge milestone
It was 25 October Britons were enjoying the first episodes of Friends and only a few people had ever heard of the World Wide Web...
The Equalizer of Organic Optimization in a Localized Universe
Search is getting smaller more local and personalized a process which has been driven by paidsearch advertising Some have wondered about the value of organic listings when competing against huge budget paidplacement campaigns There will continue to be a high value in organic listings but the cost of high placement in the free listings will probably increase Organic search listings will continue to provide the backbone databases for all search applications in the future To produce local search results search engines are integrating results from several databases both internal and external...
Targeting Usage Demographics to Increase Paid Search Conversions
During conversations with web business professionals about payperclick search engines traffic volume is always a hot topic Over the last year or so Google Adwords has emerged as the payperclick search engine most enamored for driving traffic volume
Indeed with Google Adwords providing paid listings for Google Search the 1 search engine in the world as well as American Online eg Ask Jeeves and MySearchcom the fourth fifth and seventh spots respectively for the most popular search engines per a study by Neilson47NetRatings it deserves strong recognition...
Switchboard.com: The King Of Local Search
Switchboardcom The King Of Local Search
Forget about local search with Google Yahoo or They donampt have a clue When it comes to great local search Switchboardcom is king And no matter how hard Google Yahoo and try when it comes to local search theyampll never even be in the same league as Switchboard because Switchboardcom gets it Local search is what Switchboard does better than any other search engine or directory on the planetampperiod
You wonampt believe how easy it is to get incredibly relevant results for virtually anything you can think ofampand I do mean anything...