Search Engine News : 19-Oct-04





Current events, MEDIA, Yahoo France searches the actu

Yahoo France searches the actu The Internet portal has just thrownlaunched a research service on the current events widened It is about a counterattack in front of engines Google and which propose a similar service for several months The French Internet portal of Yahoo threwlaunched on Thursday on last October 14th a research service on the current events widened The operation is a shape of counterattack in front of engines Google and which propose a similar service for several months Integrated into the search engine on the current events of Yahoo...

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising also PayPerClick has gained a significant influence in the search engine industry over past couple of years Whilst a traditional search engine optimisation still remains the online marketing strategy number one more and more emarketers discovering the potential of online advertising campaigns Properly designed and managed campaign can deliver highly qualified visitors to your online shop 1 Quick Overview PayPerClick Search Engines are built on the similar principle as auctions The difference is that you bid on keywords terms people use when they search for stuff on the internet...

The New MSN Search May Be a Google Killer!

The Second Look at s Search technology is available for public beta testing Ive given it a spin myself and must say that Im impressed Although they have no ads on the s of the preview site Im sure they will load it up with the 15 or more Overture sponsored sites which clutter the results pages on the current search results by the time the new public beta reaches its official launch Take a look for yourself httptechpreviewsearchmsncom47 Ive publicly complained about the lack of clickthrough traffic of top ranked sites from both Yahoo and search httpsearchengineoptimismcom47Googlerefers70percent...

Microsoft Research Efforts in Full Swing

Many features that end up in Microsoft Corp products often start as projects in the companys research division Rick Rashid senior vice president for research in Redmond Wash sat down with e Senior Editor Peter Galli at the Web 20 Conference in San Francisco recently to discuss search technologies the Longhorn version of Windows and what teams in Redmond Beijing and Cambridge England are working on What can you tell us about Sapphire the userinterface project designed to make the search for and storage of information more intuitive...

Linux News: E-Commerce: You've Got Mail, But Too Few Ads

Can muscle its way back into the top tier It sure is trying On Thursday the online giant launched a redesign of its com site Used mainly by subscribers to check email away from home it will come loaded with much more content and services including a news ticker and beefedup sports and music The idea invite greater use by members and in turn attract more advertisers Whats more execs say they will soon throw open the site to nonmembers to gin up even more ad sales Says Mike Kelly president of Media Networks Our goal is to get a fair share of the ad market...

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