Search engines on fire
Sensis should know The White and Yellow Pages group also runs City Search Whereis Trading Post Auto Trader and a real estate portal Just Listed Sensis has also acquired search engine outfit LookSmart That purchase included the search logs of Ninemsn and Yahoo
The internet is a child of the s but its early philosophy was more from the hippie generation of the s in that everything was free
It was not until quick userfriendly search engines came along in the mids that the net became more useful...
Report: Demand Exceeds Supply in Search Advertising
Yahoo
and stand to gain in the short run but suffer over the long term according to recent research conducted by Nielsen47NetRatings
As in nearly all markets the imbalance between supply and demand in search ads is expected to drive prices higher thereby slowing growth Consequently Nielsen47NetRatings analysts suggest that search firms be more creative providing additional outlets to advertisers
Spending Soars
We know that search advertising is the fastestgrowing component in the onlineadvertising world said Charles Buchwalter vice president
analytics
at Nielsen47NetRatings...
Google's privacy under scrutiny for IPO
47 Google Incs decision to go public will draw even more attention to what many see as inadequate privacy for the top Web search providers users watchdogs say
As a publicly traded company sixyearold Google would have to disclose more information about its operations and begin answering to shareholders which would make it harder to avoid controversies like the one that erupted when it introduced its Webbased email service last month...
New Zealand News - Technology - Peter Griffin: Google's Gmail leaps to front in the space race
A couple of years back I interviewed an amiable chap called Sabeer Bhatia otherwise known in tech circles as Mr Hotmail
Bhatia had a fantastic story to tell A story of how he arrived in the from India on a scholarship with 250 380 in his back pocket and within a few years had sold his startup company to Bill Gates for about 400 million
Hotmail you see was Bhatias baby Hed developed it with his software developer mate Jack Smith to get around a problem with email they didnt like the restrictive policies of their corporate email accounts
Now isnt that a familiar gripe...
How small search engines compete
The success of Google and its major rivals has legions of upstarts
hoping to be the next big Internet search destination or at least rise above
obscurity
Dozens of small Web sites offer ways of finding information that differ
at least modestly and in some cases radically from some of the most popular
search engines
They vary in quality from useful to useless But their mere existence
illustrates the continuing quest for new and better search technologies
Most industry observers doubt that a new search engine will challenge the
leaders Google Yahoo and Microsofts...