Strong Yahoo Quarterly Earnings Seen
By Lisa Baertlein
Reuters Yahoo Inc Quote Profile Research on Wednesday is seen delivering strong quarterly results and raising its fullyear financial forecast but analysts also caution that may not be enough to spur the stock higher after its explosive rally in the past quarter
The Sunnyvale Californiabased Internet services provider is expected to report that Internet advertising kept growing at a healthy clip in the justended quarter as advertisers follow audiences to the Web
But analysts also noted that expectations already are high going into the traditional summer slowdown...
Internet hits and misses ...
Yahoo goes local to match Google
Overture Services began offering advertisers last week the ability to target Web ads to neighborhoods
Local Match as the program is known allows marketers to customize offers and promotions on the basis of communities city names and codes and have those ads presented on major Web sites Overtures larger rival Google already offers a localized advertising program through its AdWords service
Overture a subsidiary of Yahoo said Local Match listings began appearing on Yahoo MyCitycom and will be added to com and sites within the InfoSpace Network
Local Match gives...
Beyond text chat
Instantmessaging software has evolved into the latest weapon in a fierce battle among major internet companies to reap revenues off whatever you do wherever you go online
Many people spend hours a day with messaging programs active shooting text to friends and coworkers online These free products already go well beyond the typed word People can swap files and chat with webcams and microphones
Now theres even more
Yahoo Inc has launched internet radio and other new services around its messaging software Microsoft Corp meanwhile is leveraging as a subscription gaming hub while America Online Inc is packaging weather...
justifies charging
Microsofts decision came after Ask Jeeves shut down one of its paid inclusion programs earlier this year and announced in late June that it would start winding down the other this month Google has never offered paid inclusion maintaining that its search technology can index the Web without outside help and that such a program would undermine confidence in its search results
But Google was long the exception In the aftermath of the dotcom burnout cashhungry search engines turned to paid inclusion as a new source of revenue...
Microsoft Notebook: MSN working to top Google
One way to understand the challenge Microsoft Corp faces as it takes on Internet search king Google is to think of it in terms of soda pop
The big cola companies are famous for conducting blind taste tests in which participants sample Coke and Pepsi and declare a preference without knowing which soda is in which cup In the prototypical example people opt for the drink thats not their normal favorite showing just how much a brand can influence perception and choice and not incidentally providing good material for a commercial
So how does that relate to Internet searching...