SAN MATEO--- Google Wins Users' Hearts, but Not Their Ad Clicks news
A groundbreaking study examining how customers interact with leading search engines bolsters Googles claim of leadership in the search industry but uncovers potential liabilities that competitors such as Yahoo And Ask Jeeves may be able to capitalize upon
The study found that Googles success is based largely on the strength of its brand and its clean and simple presentation of search results said Peter Watkins president and of Vividence the firm that conducted the study...
Survey Demonstrates Significant Savings Available to Consumers Who Shop Online for Auto Insurance news
Survey Demonstrates Significant Savings Available to Consumers Who Shop Online for Auto Insurance
ay 2 Insurancecom the largest online auto insurance agency in the United States announced today a survey showing that its customers have saved 600 or more a year on auto insurance Through its marketing partnerships with Yahoo eBay and Google Insurancecom has sold more than auto insurance policies resulting in millions of dollars saved by consumers
Insurance...
Google's long-term dominance doubted news
Google representatives declined to comment on the study due to the quiet period the company has entered as part of its pending initial public stock offering
To gather their results researchers at Vividence surveyed and monitored individuals as they interacted with search engine sites including Google Ask Jeeves Lycos Microsofts and Yahoo The company found that Google clearly remains consumers favourite largely because of the search engines lesscluttered interface...
Money has spoken news
Money has spoken
the moment has come No the earth isnt shaking nor is the sky likely to cave in but some people would have you believe that is what is happening Maybe they have reason to when one of the largest public offerings has been announced And when this comes from the worlds best brand Google they could be excused Millions have their fingers crossed in the hope of getting through a Dutchstyle auction for a sliver of the 27 billion
Google crossed the Rubicon so to speak when it came to the point where it had to disclose its financial status after becoming a 1 billion company...
Interactive Advertising Bureau News Story news
New York May 20 Today the Interactive Advertising Bureau the leading voice of the interactive advertising and marketing industry announced the addition of nineteen new companies to its membership roster Of the new members five are new general members and fourteen are new associate members member companies account for over eightyfive percent of the ad revenue generated via interactive advertising in the United States
New General Members include Casale Media KnowledgeStorm TheStreetcom eMedia and X10 Wireless Technologies...