NewsTrove.com - McClatchy's mini-Google strategy :: AO
That challenge has not gone unnoticed by McClatchy Company which in midMarch agreed to buy Knight Ridder for 65 billion in cash stock and debt
For Christian Hendricks who will oversee the combined companys Internet operations and some 500 staffers before layoffs the Internet strategy is local
Take a look at some of the local sites that McClatchy is starting to roll out and essentially youll see that theyre a Craigslist meets CitySearchlike service behind a Googlelike faade
To illustrate Hendricks localized Internet strategy have a look at the first search site McClatchy launched last quarter...
NewsTrove.com - Hello From The New Guy
Intel X Boxes to Dual Boot Windows
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Smithsonian Sunshine
Hello From The New Guy
By brady on April 05
Im Brady Forrest the new guy at eilly Radar My first task is working with Nat to CoChair Where 20 My first appearance will be at next weeks orums Search on Mapping Come on by Tuesday night as I discuss the state of Mapping with Google Yahoo Microsoft and Ask Itll be great to meet you
I used to work on Live Search where I was one of the organizers of the Search Champs program among other things I came over to with the acquisition of MongoMusic which became Music...
NewsTrove.com - Business Blogs: Old School Marketers Take Note
The facts are clear and they must be addressed by serious blogging consultants There are some old school business people who dont see the potential that blogs possess for marketing public relations search engine optimization and for building and strengthening customer relationships In fact they see little benefit to starting a blog at all
The task at hand for many blog evangelists and professional blogging consultants is how to convince old school business people and marketers about the benefits of business blogs It might not be an easy sell...
NewsTrove.com - Lost in MySpace
Its addicting Very addicting he said sitting in front of Palo Alto High School on a clear day in March
Its like this When you get home from school you turn on the computer to check MySpace added Jons friend Paly sophomore Sung Kim 16 who has deleted four MySpace accounts While youre doing homework you have MySpace up and are constantly checking it Im always on MySpace
If you say MySpace to someone and they havent heard about it theyre probably not from Earth
MySpace is the socialnetworking Web site for todays teenagers...
NewsTrove.com - Former eBay exec to head up marketing at Become.com
Former eBay exec to head up marketing at Becomecom
Become Inc has named Tony Pecora vice president of business development sales and Internet marketing For Pecora the appointment is a kind of David and Goliath move from an established ecommerce giant to a smaller startup
Its an exciting change Pecora says My experiences at eBay have taught me a lot about building and expanding a highly successful Internet business and Im bringing that expertise to my new role...