NewsTrove.com - Comments (5)
As I sit here drinking a cheapish French white wine and doing my weekly blog reading it occurs to me that the Stormhoek thing has already achived brand recognition out of all proportion to what Id guess its cost them
I get results on Google but then Google knows I drink more wine than the Telegraph I get on Yahoo I even get on proving that people living in caves can also find Stormhoek
Id love to see how that has translated or not into sales but for a South African wine with a goofy name thats already an insane number of search results...
NewsTrove.com - gapingvoid: more on the 100 dinners...
Right now Im getting very excited about the Stormhoek 100 Dinners ideaWell supply the wine the bloggers supply the people and the conversation The events dont have to be big or at a fancy place we imagine that they could be anywhere a bar a porch a beach park whatever so dont limit yourself to a restaurant
Why am I getting so excited
1 How about if it scaled How about instead of doing a hundred dinners as a oneoff it becomes an ongoing thing Hundereds and hundreds of blogger dinners Thousands over the next couple of years
2...
NewsTrove.com - + MSN to use adCenter for larger share of online ad market
Microsoft said it planned to boost its online ad revenues from Search using the adCenter software
The adCenter technology will be used to display promotional links along with search results The company said the technology which it planned to use also in Xbox games and Windows Live versions of Office could help it achieve 400 percent growth in ad sales
A spokesperson explained how the technology worked when you insert the keywords in a search query the results will include sponsored links as well as paid search ads
For advertisers these would offer greater control over the ad content and better targeting...
NewsTrove.com - Search Engine Optimisation
How do you know what keywords to target That is a very important question that should be seriously considered by any company looking to optimise your site You will know what keywords describe your business and we know what keywords people are searching on the Internet because we buy the data from the search engines
Our experts can match the two together and prepare you a report in just 1 hour This will give you an idea of phrases that people are searching for that are relevant to your business and roughly how much traffic you could expect to come to your site for each phrase...
NewsTrove.com - Breaking News Details
47Money Google reported strong increases in sales and earnings in the fourth quarter Tuesday afternoon surpassing even the most bullish projections of Wall Street analysts Shares surged more than 13 percent in premarket trading Wednesday on the news
As a result several Wall Street firms including First Boston Jefferies and Prudential raised their price targets on Google on Wednesday morning
This was Googles second quarterly report since going public last year And as it did when it reported thirdquarter results in October the Web search engine leader more than lived up to the significant hype...