Article
Ad campaigns are generating high conversion rates in s pilot paid ad program AdCenter but search marketers say they want Microsoft to expand the program faster
Microsoft and search agencies testing the pilot have long waiting lists of advertisers who want to get involved The volume is low because is testing only a small portion of ads while it continues streaming Yahoo ads as required by its contract with the search engine
We have been happy with the so far
but the challenge has been how do they plan to increase volume...
Self-Help Web Site Slices and Dices Books
Selfhelp Web site HowStuffWorks said Thursday it plans to significantly expand its online reference material by slicing and dicing books into versions meant for an Internet audience
With new funding from rebel financier Carl Icahn the HowStuffWorks Web site is now digitizing the entire library of Publications International Ltd a 35yearold publisher of books concerning interactive learning cooking sports automotive inspirational and leisure plus photo collections and stationery items...
Festoon Plugs Skype Into Google Talk
Santa Cruz Networks released a free plugin to let Skype users engage in voice over Vo and video calls with users of Google Talk
Santa Cruz Networks provides hosted or serverbased applications for video conferencing voice chat instant messaging and messagingbased document sharing Festoon released in September is the companys plugin for adding video and sharing to the Skype Vo service Festoon users can share photos and documents as well
The companys latest offering Festoon Unity lets users of Skype and Google Talk engage in onetoone or group voice and video calls...
How Google is changing medicine
Editorial
How Google is changing medicine
A medical portal is the logical next step
What a remarkable year it has been for those of us monitoringchanges in the global information landscape Since last Christmasthere has been a flurry of activity the digitisation of theworlds libraries began in earnest despite the copyright fracasopen access publishing gained muchneeded support internationallyespecially in science and medicine and Google Searchand Yahoo introduced a number of customisation tools for desktopsand mobiles podcasts blogs and video searches...
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