Microsoft's ad pitch underpins Net moves | Tech News on ZDNet
Microsofts grand ambitions for free services rest on one thing its ability to get to know you better
The company has outlined a whole host of things it would like to offer as part of its Live services effort But it needs to make more money selling ads to make the push pay off
To do this its betting on personalization as the way to boost its online ad sales The centerpiece of the strategy is something called AdCentera tool that Microsoft has been developing for more than a year as a way to serve up ads tailor made for the user that is receiving them...
Google provides unintentional peek at classified ad service
amp Google Inc has unintentionally provided a sneak peek at what appears to be a looming expansion into classified advertising amp a free service that might antagonize some of the Internet search engines biggest customers including online auctioneer eBay Inc
Screen shots of the experimental service dubbed Google Base appeared on several Web sites Tuesday shortly after the legions of people who dissect the online search engine leaders every move discovered a link to a page inviting people to list things like a used car for sale a party planning service and current events...
Yahoo Won't Buy Stake in AOL
Last Modified
Yahoo has pulled out of discussions over buying a stake in America Online leaving Microsoft and Google as the leading potential suitors
The decision to abandon the talks came after Yahoo Terry Semel and Chief Financial Officer Susan Decker met in late October with Time Warner executives in New York said Yahoo spokeswoman Joanna Stevens
Stevens said Yahoo had politely passed on the proposed terms and walked away from any interest in a deal...
Bidding on Your Brand Name or Trademarks
A wellrounded view on search engines and search engine marketing by senior members of the major 47 forums on the Internet
Get Well Soon to Mike Grehans Son Michael
Main
Ex Girlfriend Takes Revenge via AdSense Click Fraud
November 10
Bidding on Your Brand Name or Trademarks
Many big brands and small brands do it even if they rank in the first organic spot for their name...