InternetWeek | Blog
It probably comes as no surprise to those who regularly search the Web but Forrester reported yesterday that the number of consumers who read blogs once a week or more has doubled since last year That means 10 percent of surfers have been bitten by the blog bug up from 5 percent last year
Thats pretty heady growth enough to put a charge in those companies looking to cash in on the latest trends in Web usage...
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Seekport partners with Infospace
European search engine Seekport has struck a deal with metasearch firm InfoSpace to increase future search monetisation
Seekport said the partnership will give it better match rates and higher revenues generated by sponsored links
Infospace owns metasearch engines which include WebFetch Dogpile WebCrawler and MetaCrawler
Established in Seekport was set up to offer a Eurocentric alternative to established seach engines such as Google...
Oligopoly Watch
News Corp goes interactive
Recent moves have shown a new interest at global media oligopoly News Corporation and may be an indication of the direction in which the media is heading These recent activities include
The purchase of Entertainment for 650 million is an internet company with a strong presence in interactive online games The company owns such sites as GameSpy igncom File Planet Teamox AskMencom and others The emphasis on games reflects a move especially in the Fox demographic of males in age group to replace some watching with online gaming...
Search engine star morphing into multifaceted ...
In just seven years Google Inc has morphed from a barebones online search engine into a technological octopus that seems to sprout another intriguing tentacle every other week
The Mountain View Califbased company with 71 billion to spend thanks to zealous shareholder support is now positioned to head down a variety of different paths And thats spurring an almostdaily guessing game about where Googles flurry of innovation might lead
Internet and software rivals like Yahoo Inc and Microsoft Corp arent the only ones tracking Google...