Search Engine Marketing Guide
The Search Engine Marketing guide deals with the development of a submitting strategy looks at the regional search engines and directories and covers search engine spam
This section is broken down into the following categories
Search Engines
Directories
Data Sharing
Resubmitting
Regionals
Search Engine Spam
Submitting your site to the search engines and directories is pretty straightforward you dont need either specialist software or a submitting service in fact I recommend you dont use either...
Search Engine Optimization (SEO) Guarantees
As consumers we like to see guarantees unfortunately for s and their clients search engines rarely cooperate in this matter
Search engines are dynamic regularly changing their ranking parameters this together with the constant arrival of new sites or the upgrade of existing ones makes search engine optimization guarantees somewhat problematic
Many companies offer guarantees most are just marketing ploys while the genuine ones will probably require deep pockets by the client and tight control over the site by the company
For example I could guarantee you a No1 position for your main keyphrase on Yahoo...
Kelseygroup.com News Story
No entrepreneur would seriously
think of consulting the yellow pages for the next big business opportunity
Right
Quite wrong Donampt look
now but the online equivalent of the yellow pages is precisely where
the big bucks may lie Local search technology has opened the door wide
for businesses of all sizes to use the Internet to attract customers
Thanks to geotargeting capabilities
advertisers can aim their ads specifically to consumers within designated
geographic areas making online advertising perhaps the most costeffective
marketing channel for virtually any type of local business...
MSN Steps Up the Voice Wars
The voice wars between
the search conglomerates intensified this week when Microsoftamps
said it had bought Vo provider Teleo a move that could give the
portal an edge in communications
It was only last week
that Google
launched Google Talk its instant messaging service with voice chat Even
though rivals Yahoo
and already offered the service Google Talk got a lot of attention
largely due to the companyamps powerful brand name see Google
Launches Service...
AOL Offers Customization
The No 3 portal
launches new tools and features to lure more users and advertisers
July 28
Seeking to lure consumers
and online advertisers away from its competitors said Thursday it
will offer a personalized home page as well as a video hub for watching
movie previews and other digital content
Yahoo
Google
and already offer customization capabilities on their sites with
search giant Google being the last to add the new features The Mountain
View Californiabased company began offering a customized home page in
May
With 86...