Yahoo Heads to Berkeley for Internet Research
The company that operates the nations most popular Internet site announced on Friday that it has partnered with the University of California at Berkeley to create a joint research lab near the universitys campus
Called Yahoo Research LabsBerkeley the lab marks Yahoo Incs first expansion of its research group outside its own offices in Sunnyvale Calif and Pasadena Calif...
If You Lost 70% of Your New Customers, Would You Notice?
Customers buying behavior has changed for good If your business
depends on most categories in the Yellow Pages to attract new customers
youve probably seen a decline Traditionally people headed to the Yellow
Page directory precisely when they were ready to buy Theyd check the
listings to find their options or let their finders do the walking Now
theyve got more choices
New research by The Kelsey Group in March found that 70 of
households now use the Internet as an information source when shopping
locally for products and services...
Claria Has Search Plans
By
Brian Morrissey
Claria plans to test a behaviorbased search engine as part of an effort to revamp its business according to the adware company
Under its Vista Labs unit Claria is testing a search engine that will use the Web habits of its pool of 40 million users to reorder search results Category giants Yahoo and Google are both trying to make search results more personalized by tapping into prior search behavior Claria asserts its platform will yield more relevant results by also taking into account Web site behavior...
Report Suggests Paid Search Disclosure Could Be Better
found to have made paid listings easier to spot paid inclusion noted as no longer running but dinged for removing a page about disclosure
s previously red highlighted disclsoure labels changed to green and slightly harder to find the hyperlink to more disclosure information
Ask disclosure headings harder to spot and hyperlinks to more information were removed
Basically the reports author Jrgen J Wouters speaking at the show felt there was a sort of rollback For example did the Sponsor Results heading at Yahoo go from red
to gray to make it less noticable...
How Americans Search
The study commissioned by search marketing firm icrossing was put together based on interviews with more than adults The findings show that search continues to be a popular online activity with more than 50 reporting that they searched every time they went online
What are people searching for Most people 88said they were researching specific topicsspecifically information about hobbies And women 61 were more likely to search for health and medical information than men 35 Surprisingly few people researching specific topics are looking for job or career information 28...