Search Engine News : 19-Jun-05





AOL to offer free content in ad boost bid – WSJ

amp Hoping for a bigger piece of the fastgrowing online advertising pie America online this month will unveil a revamped com Web site offering for free many of the features once available only to its paying subscribers the Wall Street Journal reported on Wednesday which became the Internets biggest business by charging people a monthly subscription fee for its service also told the newspaper it is looking to stem mounting customer defections Nearly as many people visit and its affiliated Web sites such as Mapquest and Netscape as Yahoo and its affiliated sites...

MSN To Debut Sponsored Search Listings

which rolled out its own search engine earlier this year will begin selling sponsored listings within the next six months a company spokesman said yesterday The new offeringto debut on a pilot basis in France and Singaporewill put in headon competition with search giant Google and Internet portal site Yahoo Yusuf Mehdi corporate vice president of the Information Services and Merchant Platform Division will demonstrate the product dubbed adCenter today at the companys Strategic Account Summit in Redmond AdCenter much like Googles AdWords will allow advertisers to bid on keywords on a priceperclick basis...

LookSmart/UC Berkeley Bow Affinity Search

LookSmart47 Berkeley Bow Affinity Search Will staunch supporters switch search engines to support their team Thats what search provider LookSmart and the University of California Berkeleys Department of Intercollegiate Athletics are hoping The two have paired up to create a branded Web search property for Cal Athletics that will divert portions of paid listings revenue to fund the universitys athletic programs Through the agreement LookSmart will provide results for CalBears Search starting this summer...

Search Engine Submissions

47 Search Engine Marketing University 47 Natural Search Engine Optimization Search Engine Submissions The First Step in Being Found Within Natural Search Results Getting your site listed on the major search engines is not something that happens simply by chance Your site needs to be submitted to each of the spiderbased search engines so that it can be properly catalogued and indexed for inclusion within their databases from which search results are pulled Choosing the Right Engines There is no need to submit your website to thousands of small worthless search engines...

Traffick - Internet Search Enlightenment: eBay Diversification Continues

eBay has announced that is acquiring Shoppingcom in an allcash transaction Only five months ago in the wake of one analyst initiating coverage on the company with a sell we opined that Shoppingcom was basically built to be acquired Not that theres anything wrong with that Rationale in spite of the success of shopping search as a category and its advantages for retailers consumers need to decide to use the engine in the first place A similar rationale I suppose to the battle that was faced by nascent payperclick search engine GoTocom a few years ago Great idea for advertisers but no one was really using the engine...

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