Media Life News Story
Being the ultimate marketers internet retailers seem as though they wouldve discovered the online equivalent of direct marketing very early on Not so It was surprisingly recently that web merchants caught on to the power of payperperformance search placement or payperclick
But when they finally did in they caught on with a bang Online retailers more than doubled their spending on payperclick advertising last year making it their No 1 online marketing tactic according to The State of Retailing Online 80
a new Shoporg study conducted by Forrester Research...
Companies subvert search results to squelch criticism
Someone tells you they have the opportunity of a lifetime for you A way to make money by becoming an independent business owner through Quixtar Youre not sure about Quixtar and want to learn more so you consult your favorite Internet search engine Google Yahoo Ask Jeeves and type in the word Quixtar
What you see next are search results and most likely youll just check out the first page or two of links But the first result you see in Google is a Weblog called Quixtar Blog and in fact the official Quixtar site Quixtarcom doesnt even appear on the first page of results Whats going on here...
Ask Jeeves Hopes to Zoom Ahead of Competitors
May 31 amp The top Web search engines keep rolling out new features and options designed to attract and retain searchers Many have introduced new personalization and local search options smart47direct search responses weather movie times airline flight information etc and other bells and whistles But Ask Jeeves usually seen as an alsoran to Google and Yahoo has just introduced some core search innovations that it says will significantly improve the relevance and speed of usersamprsquo searches The two new search products on Ask Jeeves httpwwwask...
Desktop Search Vendors Bid for the Enterprise
Once filled largely with small specialized vendors the market for desktop search in the enterprise is gaining renewed attention as major Web search players take note of corporate users
Google the worlds most recognized search engine and Microsoft Corps search service both are targeting enterprises in their desktop search plans Google released its corporate version in May while is promising a beta test this year
But while the desktop entrance of wellknown Web search engines is likely to gain attention specialized vendors such as Search Software Inc and X1 Technologies Inc...
Google at $300? Hold That Cringe
Sure Googles stock comes steeped in risk But the boosters make a surprisingly solid case By some metrics Google is actually inexpensive when stacked up against its closest competitors While Yahoos priceearnings ratio is 65 Google trades at 54 times its expected earnings That makes it closer to eBays
pe of 49
In absolute terms yes Google is very expensive says John Tinker an analyst at ThinkEquity Partners which has a 330 target for Google But when you factor in the growth rate its actually quite cheap
Indeed Googles core business of Internet search shows little sign of decline...