Google and Overture: CPM in Disguise?
Search engine marketers have come to rely on Overture and Google due to their extensive reach and their pricing model but we need to be aware that just like any other media Overture and Google are constantly striking a balance between making marketers happy and maximizing revenue for themselves and their syndication partners After all they are in business to make some dough as well as to serve marketers This revenue imperative may mean marketers have to work harder to get the results we want from paid listings Both very different systems are moving evermore toward a model even if the bill you pay is...
Google still dominates market, but faces challenges
New York As it readies its share offering Google dominates the Internet search market but faces challenges as it tries to broaden its services research firm Standard and Poors said Monday
Googles market value is between 33 billion and 40 billion said the report
SampP Equity Research Services said a survey it commissioned found 48 percent of search engine users use Google most overall compared to 20 percent for Yahoo 14 percent for Microsofts and seven percent for America Online...
Microsoft engine seeks to upstage Google
By Dina Bass
San Francisco Microsofts new search engine designed to grab market share from Google will include a button that helps users find sites for a given location as well as a feature that lets users ask questions on any information contained in Microsofts Encarta encyclopedia
The search function developed over 18 months to challenge Google and Yahoo would produce more relevant results than its competitors said Adam Sohn the group product manager at Microsofts internet unit
Chris Sherman the president of Searchwise who has tried Microsofts test version said It is a promising start...
Microsoft Expands Shared Source Initiative
Xbox 360 Sounds Impressive But Jury Still Out
Friday May 13
Microsoft pulled back the curtain on its next generation console Xbox 360 and announced some impressive features but that and the fact that it beat its rivals to the publics eye may not give it an edge in the market one analyst said The market is going to be more evenly split this round regardless of when the players launch Jay Horwitz senior analyst Jupiter Media said
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Google Boosts Its Social Network with Dodgeballcom Buy
Friday May 13
Google has purchased upstart social networking site Dodgeball...