Search Engine News : 09-May-05





Search Marketing In My Kitchen -- Or It's Still Tough To Get The Little Guy Online

Weve written before of how the search engines want to tap into the local market those small businesses that arent even online Its a big challenge that I just had illustrated for me first hand a couple of minutes ago My wife does garden design work and her fencing contractor stopped by to talk about a job Shes not here so I answered the door While telling him when shed be back he spotted Inktomi Web Search on an old vest I was wearing picked up from a visit to Inktomi back when we had Inktomi many years ago He asked Oh do you know about this web search stuff then...

Another Poke At Tags As Search Savior

Ive been dubious before about tagging in relation to search but Steve Rubels Targeting Through Tagvertising article makes me want to poke at them a few more times for a reality check He writes Type the word blogs into Google and it cant tell if you are searching for information about how to launch a blog how to read blogs et cetera Sure and thats true of every major search engine an age old problem They generally solve it by offering query refinement tools such as the related searches links that Yahoo offers Googles problem is that it among the majors has never offered query refinement and is long overdue to do so...

E-Commerce News: Internet: AOL Offering Blog Feature to General Web Users

That relaunch is meant to recast as a portal in the vein of Yahoo Nasdaq and Microsofts Nasdaq Those sites are of course supported mainly by advertising as well as subscriptions to premium services such as enhanced Web mail programs online gaming and online dating services has lost some ground to its rivals in the search and portal space but analysts say that the decision to open its services and features to the Web while a potential drain on its subscription revenue could pay off handsomely in the long run...

Linux Magazine

At the end of Jason Dowdell returned from a Technorati httpwwwtechnoraticom user and developer group meeting in San Francisco and wrote about it in his blog If youampve not heard of Technorati before itamps a company founded by Dave Sifry the former cofounder of LinuxCare thatamps focused on keeping up with the evolving world of weblogs and micropublishing and doing so in nearly realtime Two of the things Dowdell wrote highlight changes that I believe are important for the Open Source community...

Traffick - Internet Search Enlightenment: Yahoo Yahoo Is Is The The Most Most Relevant Relevant

Jeremy Zawodnys post today about the importance of anchor text got me to thinking Mainly about what other timewasting games I could play with major search engines The The is the name of a band Not just any band but the creator of one of the top 100 albums of all time at least Soul Mining But I figured that even if you typed the query the the in quotes youd be hard pressed to find this bands site listed on the first page of search results I tried it on Google Search and Yahoo Search Google failed even when I added the word band after the the failed too But Yahoo nailed it...

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