Marketers Shift Ad Spending To Online
Nearly half of marketers plan to spend less this year on newspapers magazines direct mail and other traditional advertising channels so they can spend more online a study released Tuesday showed
The cause for the shift is the change in consumer behavior according to Forrester Research Inc which published the study Online Marketing Forecast to An increasing number of consumers are using the Web to get news sports and entertainment reports and to buy products and services...
The Importance of an SEO Site Review
Many companies are neglecting the important backend issues that can make their websites searchengine friendly Sure users visit these website and click to download white papers The graphics are sweet and some of these sites rock They may not have the best navigation and usability but landing pages are in place it all looks firstclass When we surf the web we see a lot of this same functionality But the problem with the average website is that its not optimized to gain top rankings on the major search engines
While all appears to be smooth on the front end potential problems lurk on the back end...
Weekend Standard - Watch where you're going
I was getting ready to write a serious column when
I checked my email and found one of those Youvegottaseethis messages
Normally I ignore these as time wasters but since this one came from a mailing
list of reportergeeks who arent easy to impress I made my way to the
suggested destination Googles map page httpmapsgooglecom
Over the years Ive used a halfdozen Web mapping services when Ive needed
directions from Hither to Yon but Googles certainly raises the bar at least
for fun And that got me clicking around looking for other cool mapping stuff
and well you know how it is...
TigerDirect Roars at Apple for Alleged Trademark Infringement
I see plenty of other tigers placing ahead of TigerDirect in the three major search engines said Jupiter Research analyst Joe Wilcox My question is why single out Apple when a government agency a nonprofit organization a famous golf pro and a magazine all placed before TigerDirect with the keyword tiger
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The Industry Standard - Internet News from The Industry Standard - Internet Business News
Microsoft Corp may have a keen interest in search but its nextgeneration Windows operating system looks to be more of a threat to superorganized executive assistants than to Google Inc
Although the software maker has been steadily investing in search its upcoming operating system codenamed Longhorn is taking a new tack when it comes to helping users locate desktop files
In Longhorn Microsoft is moving away from search and concentrating on how people organize and find documents said Brad Goldberg general manager of Windows Client Business Group...