Search Engine News : 21-Apr-05





New Google rival is banking on more discerning searches - 2005-04-18

Become Inc whose corporate lineage is traceable to shopping site pioneer MySimoncom went live April 11 continuing the conversion of Web search from the general interest sites to sites devoted to specific topics or verticals While search sites devoted to travel planning or job hunting have been around a while the shopping vertical is evolving By focusing on one area vertical sites can produce more relevant search results and allow advertisers to better target their ads A search engine is only as good as the results it generates says Michael Yang cofounder and chief executive officer of Become...

Apple, Microsoft: Search is on: ZDNet Australia: Insight: Software

And judging from other similarities thats not the only understanding the companies share The Longhorn preview Microsoft gave reporters last week revealed that with the new the software giant is introducing composited graphics for the desktop something Apple has had since Mac Xs debut The result is that Longhorns windows can be seethrough revealing the contents of other windows or the desktop below You can imagine videos on top of videos and even translucency said Jim Allchin head of Microsofts Windows unit...

Local Firms Can Expand Market Share With Search Engine Optimization

Lets go back a few years in time when mainstream America first discovered the Internet Like so many others I began to explore various online activities like email and ecommerce at Amazoncom Eventually I became an Internet consumer and took most of my purchasing tasks online I could do Christmas birthdays weddings and you name it from my own living room What a convenient time saver As time went on and I gained my first ten pounds while snacking and browsing the Internet I acquired an interest in finding information on places in my neighborhood to make shopping easier...

Yahoo's Earnings More Than Double on Higher Sales of Web-Page Advertising

April 19 Bloomberg Yahoo Inc owner of the No 2 Internet search engine said firstquarter profit more than doubled as it sold more advertisements that appear on its Web pages and alongside search results Net income rose to million or 14 cents a share from million or 7 cents a year earlier the Sunnyvale Californiabased company said today in a statement Sales surged 55 percent to a record 117 billion from million The profit topped the average estimate of 11 cents a share from 26 analysts polled by Thomson Financial Yahoo is attracting advertisers such as Walt Disney Co and PepsiCo Inc...

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