Sebastian Mallaby
Have investors lost their minds The dotcom bust proves this is entirely possible But the case for the Google boom is that this isnt advertising of the old kind its a reinvention of the business Old advertising was predatory militaristic almost There were campaigns to target passive consumers the objective was to score hits on them Googletising is an altogether gentler art Ads arent directed at consumers They are directed by them
To understand this change remember that the early Internet ventures attempted no such revolution...
Google introduces feature to answer users' questions directly
Google Inc the worlds mostused search engine has introduced a feature that gives answers to search queries without sending users to a separate website matching similar shortcuts offered by Microsoft Corps and Ask Jeeves Inc
Users can ask questions such as What is the population of India and the answer 107 billion would be displayed at the top of the search results Mountain View Califbased Google said yesterday in an emailed statement
Google is adding enhancements to its search engine such as features to display online maps and accompanying satellite images as competition for users from Yahoo Inc...
Happy blogging: MSN
Microsoft Corp the worlds largest software maker launched its service allowing Web users to publish and track each others blogs or online journals
Redmond Washingtonbased Microsoft said that the free blogging service called Spaces had attracted 45 million users during its preliminary test phase which began last December
Microsofts Internet division also launched the latest version of its Messenger for swapping instant messages and sharing photos...
Article
created an enormous amount of value by combining the two companies said Laura Martin an analyst with Media Metrics owned by Soleil Securities Group Los Angeles
In one of several planned comarketing efforts will promote the Ask Jeeves search box on every site exposing what it says are 44 million unique users to the Ask Jeeves brand monthly
It reignites the growth of users by linking InterActives users to the Ask Jeeves search engine Martin said
Both companies will benefit by sharing information and ad space industry analysts noted...